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SEO and Your Marketing Plan

Search engine optimization (SEO) is a relative newcomer to the marketing game, yet its practice dates to the early days of online search engines such as Google.  Considering the impact of an effective...

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How Paid Promotions Work

Paid content distribution and social platform advertising are the new kids on the block of online marketing.  These kinds of paid promotions have evolved naturally from search engine optimization...

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Selecting a PPC Agency

Though a common tool in online marketing, pay-per-click (PPC) advertising often proves difficult to implement successfully.  Working with a PPC agency ensures that your advertising campaign adheres to...

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How Much Should you Pay for Your Website?

What does a website cost?  This seems like a straightforward enough question, but the reality is there are no hard and fast answers.  Many factors can impact the cost of a website, not the least of...

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Disavow Tool and Your Website

Your search engine ranking is based on many factors, not the least of which is the number of quality links that direct to your site.  Google relies partially on PageRank to determine the value of your...

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Pillars of Internet Marketing

Pillars of Internet Marketing - Traffic, Conversions, Content, Reporting Since the early days of the internet, online marketing has come a long way.  Obviously, the goal of internet marketing is to...

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Is WordPress Secure for eCommerce?

There are a lot of things to think about before launching an online store, and one of the most important is security.  Selling products via eCommerce requires that you collect a lot of sensitive...

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The Importance of Logo Design for your Company

The Importance of Logo Design Branding is not a new concept, and yet business owners often overlook the importance of logo design for their company.  Rather than seeing your logo as just another task...

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Choosing an eCommerce Platform for your Online Shop

Looking for eCommerce Platform for your Online Shop? Today, eCommerce platforms are a dime-a-dozen.  With so many options to choose from, business owners with an online shop are often unsure how to...

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Marketing Strategy Audit: Tips

Is it time for Marketing Strategy Audit? Marketing strategies are not static – we don’t create a marketing plan and set it in stone never to be updated again.  Quite the contrary, your marketing vision...

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4 Ways to Make Your Website Perform Better

4 Ways to Make Your Website Perform Better An online presence is an important factor in the success of any business.  Still, as technology advances and users become more sophisticated, online presence...

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Web Design Tips for eCommerce Sites

Better conversion rates are obviously good for your business, but how can you improve your eCommerce site so that visitors become customers?  If you’re like the vast majority of business owners, you’ve...

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Internet Marketing Tools you Should be Using

There are a lot of internet marketing tools designed to improve your online presence so you can reach and convert new customers.  Unfortunately, not all these tools are created equally.  Let’s take a...

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Pay Per Click Tips for 2016

There were many exciting changes to pay per click (PPC) advertising in 2015 including the URL upgrade feature in Google Adwords in addition to Gmail marketing, the new CPA simulator, and even the...

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Digital Marketing Plan for 2016

Digital Marketing Strategy What is a digital marketing strategy?  When you think of marketing, you probably imagine television or newspaper advertisements.  Indeed, a marketing strategy is a focused...

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Best Practices to Improve Video Visibility

Video is an important internet marketing tool, and one that is anticipated to dominate internet traffic in the years to come.  As internet speeds improve, videos have become more accessible and...

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Pay Per Click Budgets for Better Conversion

Optimizing your return on investment is a fundamental principle of marketing.  Your pay per click (PPC) marketing budget is just one small part of your annual operating budget, but one that can have a...

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How to Choose an Ecommerce Platform

Online stores rely on ecommerce platforms in order to sell their products.  There are a number of very good ecommerce platforms available today, and that can make it difficult for a business owner to...

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Using Video to Increase your Conversion Rate

Video is compelling, and the success of streaming platforms such as YouTube, Netflix, and Hulu is plenty of evidence of that fact.  Increasingly, website developers and internet marketers are looking...

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Budgeting for Google AdWords

How much should you spend on a Google AdWords campaign?  This is an important question not only because you likely have a limit to your advertising budget, but also because you want to get the most...

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